Blockchain Technology, Factors Limiting Its Adoption In Companies In The Tourism Sector In The Municipality Of Paipa, Boyacá – Colombia

Abstract

The tourism sector in the municipality of Paipa, Boyacá - Colombia, faces challenges related to information security, accounting integrity and access to services due to technological advances and digitalization. Some companies may be exposed to vulnerabilities such as cyber attacks and data loss. Failure to identify and recognize appropriate technology, such as blockchain, can have a negative impact on financial analysis, decision-making and customer satisfaction, affecting the competitiveness of these companies. Therefore, this study aims to formulate guidelines and strategies that enable entrepreneurs to learn about and adopt this technology as a possible solution to these issues. The methodology integrated in the research process is qualitative, with a descriptive scope and an action research design. The results derived from the application of opinion surveys revealed that tourism entrepreneurs in the municipality of Paipa, Boyacá, do not have a wide knowledge to adopt and use this technology, which causes difficulties in the management of their organizational processes. In this sense, it is concluded that it is necessary to establish guidelines to recognize the advantages of implementing this technology and, in this way, generate competitive conditions in the tourism sector.