Potential Development of Culture and Oral Literary at Bugis-Makassar Through Locality-Based Maros Creative

Abstract

This study aims to develop the cultural potential and oral literature at Bugis Makassar by increasing innovations and locality-based creative industries. The research analysis uses a multidisciplinary ethnographic approach. The results show that the creative industry with the cultural theme of Bugis-Makassar oral literature as a culture potential and oral literature strongly supports the economic locality-based sector.  Maros' culture and oral literature need an efficient and effective management system, which includes [specific management strategies], to create a creative industry with high-quality products. It creates the opportunity to become the basis for making regional regulations.