Theories of Media Influence and Their Impact on Women

Abstract

The media, in all its forms visual, auditory, and written erves as an open platform for transmitting diverse ideological messages aimed at shaping a new society that is alien to the principles of religion, customs, and sound human nature. The influence of social media platforms (Facebook, YouTube, Twitter,
Instagram, Snapchat) on various segments of society, particularly women, cannot be overlooked. In this research paper, I seek to draw attention to some media influence theories and how their methods are used to reshape the influence of the “new woman” according to the agendas of globalization and
Westernization.